[04]
Honest Burger
Client
College Project
Timeline
( 2024 )
Category
(Branding)
[ THE CONCEPT ]
The brand identity for ‘Honest’, a fast food restaurant, was developed through multiple iterations to reflect the company’s mission of using 100% natural and locally sourced ingredients.
[ The Design ]
The final logo features a smooth, flowing design to represent the sauce, a key component in their crafted burgers. The colour palette includes a vibrant orange, similar to burger sauce but made brighter to ensure it stands out.
A bold yellow pattern was added in the background to make the typography pop while maintaining the fluid, sauce-inspired aesthetic central to the design.
[ The Process ]
A look at how the project came together, from first sketches and experiments exploring various possibilities
